The Wonder Agency
Revenue growth and business transformation
Annual revenue, grown over three years.
Annual revenue, up from £3.2m
Instagram followers, up from 3,000
Google rating, up from 4.0
The challenge
A popular restaurant with more to give: £3.2m a year in revenue, 3,000 followers on Instagram and a Google rating of 4.0. The food deserved a bigger audience, and more of the people who found it online needed to end up at a table.
A focused digital marketing strategy that significantly increased the venue’s visibility, engagement and booking demand, and strengthened its digital presence and reputation.
What we did
Content, constantly
Regular photo and video shoots, so there was always something new and good to post.
Social, every day
Instagram run daily, building an audience of locals and food lovers rather than chasing numbers.
Creators
The right local food creators invited in, briefed and followed up.
Paid ads
Targeted Meta and Google ads judged on bookings, not clicks.
A new website
Rebuilt for phones and for booking, with data capture so every visit could become a guest list.
Three years, one plan
Every channel pulling the same way, year after year.
Results
- Annual revenue grew from £3.2m to £4.6m over three years.
- Instagram audience grew from 3,000 to over 20,000 followers.
- Google review score rose from 4.0 to 4.6.
- A new website and digital strategy improved discovery, booking conversion and data capture.
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