The Wonder Agency
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- Meta and Google ads for restaurants
Meta and Google ads for restaurants
Instagram, Facebook and Google ads that fill specific tables (set lunches, quiet nights, private dining, new menus), tracked to the booking.
Ads work for restaurants when they sell a reason to book, not just a restaurant.
“Come and eat with us” is hard to sell in an ad. A set lunch, a new tasting menu, a bottomless brunch or a private dining room for Christmas gives people a reason to act now, and gives us something to measure.
We build each campaign around one offer, aim it at the people nearby most likely to book, test creative made for paid, and track bookings through your booking system wherever it allows, so you can see what every cover cost.
Paid for covers, not impressions.
What’s included
Offer-led campaigns
Each campaign sells one clear reason to book.
Local targeting
People nearby, in the right postcodes, at the right time of day.
Retargeting
Bringing back people who looked at your menu or booking page.
Ad creative
Reels and stills made for paid, tested in variations.
Google search and Maps
Ads for people already searching for somewhere to eat.
Cost per booking
Tracking set up so you see what each booking cost.
In pictures
Results
Mid-week set lunch bookings at a Michelin-starred restaurant within three months, with a three-week paid push alongside a repositioned offer and a rebuilt booking journey. See our work
Questions
It depends on the offer and the area. We start each offer with a test budget and put more behind what works. Ad spend is paid to Meta or Google and is separate from our fee.
Yes, with a clear offer, strong creative and proper tracking. Without those, they mostly buy likes.
With most booking systems, yes. We set it up so you can see cost per booking, not just clicks.
Boosting gives you very little control. A proper campaign lets you choose the audience, placement, offer and tracking, which is where the results come from.
Related
Paid advertising
Meta and Google ads that bring in bookings, judged on covers and revenue.
Find out more →Marketing for restaurants
From Michelin-starred dining rooms to neighbourhood independents.
Find out more →Social media for restaurants
Instagram, TikTok and Facebook run day to day for your restaurant: posts and reels that make people hungry, replies to every comment and message, and reporting tied to covers.
Find out more →Get your free audit
Tell us about your venue and we’ll show you what’s working, what isn’t, and what we’d do first. No charge and no obligation.