The Wonder Agency
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Hotel food and beverage marketing
Turn the hotel restaurant and bar into somewhere locals choose, not just somewhere guests eat because they’re staying.
Most hotel restaurants are marketed to people who are already in the building.
Guests will usually eat in at least once. The opportunity is everyone else: locals, office workers, people celebrating, people who’d never think of a hotel restaurant as a night out. Win them and the restaurant and bar become a reason to visit, and often a reason to stay.
We market hotel restaurants and bars as destinations in their own right, with their own content, accounts, offers and search presence, while keeping the link to the hotel clear. It’s the approach behind one hotel’s 58% year-on-year rise in F&B revenue in three months.
Sell the restaurant to the people who aren’t staying.
What’s included
Restaurant-first content
Food, drink and atmosphere at the centre, not the bedrooms.
Its own identity
Its own accounts and pages where that suits the restaurant.
Local campaigns
Ads and offers aimed at people who live and work nearby.
Search and Maps
The restaurant and bar found in local searches, not hidden under the hotel listing.
Occasions and events
Sunday lunch, afternoon tea, Christmas and private dining.
Reporting on covers
Food and beverage revenue and covers, reported alongside rooms.
In pictures
Results
Year-on-year food and beverage revenue for a hotel in three months. Room bookings rose 26% over the same period. See our work
Questions
Often, yes, if it has its own identity and wants a local audience. We’ll recommend the right setup after the free audit.
It can. In the case above, room bookings rose 26% in the same three months as F&B revenue grew 58%.
Yes. Bars, terraces, afternoon tea and private dining all get their own place in the plan.
Not necessarily. We recommend what will help, if anything, after the audit.
Related
Content creation
Photos and videos of your venue, food and team, made for every channel.
Find out more →Marketing for hotels
Rooms, restaurants, bars, events and weddings.
Find out more →Social media for hotels
Instagram, TikTok and Facebook that sell the whole hotel: rooms, restaurant, bar, events and weddings, run day to day by one team.
Find out more →Get your free audit
Tell us about your venue and we’ll show you what’s working, what isn’t, and what we’d do first. No charge and no obligation.