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Case study 02 · Hotel · three months

Hotel boost

+58%

Year-on-year food and beverage revenue, with room bookings up 26%.

+58%

Food and beverage revenue, year on year

+26%

Room bookings

3

Months

The challenge

The hotel needed both halves of the business to perform: more rooms booked, and a restaurant and bar that people chose for their own sake. And it needed results within a season, not a year.

Brought in to drive performance across both rooms and food and beverage. In three months we overhauled the hotel’s digital presence, refined its storytelling, tightened targeting and made it easier to find, so more interest turned into bookings.

What we did

01

Storytelling

A clearer story about the hotel, its food and its place, told through new photography and video.

02

Social

Daily social built around the restaurant and bar as much as the rooms.

03

Creators

Creator visits that put the hotel in front of the right audiences.

04

Tighter targeting

Paid campaigns rebuilt around the guests most likely to book, for rooms and for tables.

05

Easier to find

Website and search improvements so interest turned into bookings.

06

Design

Menus, offers and campaigns designed to match.

Results

  • Food and beverage revenue up 58% year on year within three months.
  • Room bookings up 26% over the same period.

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