The Wonder Agency
Marketing overhaul
Year-on-year revenue across Q4 for a group of three Central London restaurants.
Revenue, year on year
Central London restaurants
The busiest quarter of the year
The challenge
Three Central London restaurants going into Q4, the busiest and most competitive trading period of the year, with a digital presence that wasn’t doing them justice.
Brought in to drive performance across three Central London restaurants during a key trading period. Across Q4 we refreshed the group’s digital presence, sharpened its messaging and visual storytelling, and used targeted distribution to turn demand into bookings.
What we did
A fresh look
New photography and video across all three restaurants.
Sharper messaging
A clear reason to choose each restaurant, in every post, ad and page.
Social and creators
Consistent social for each site, with creator visits timed for the season.
Targeted distribution
Paid campaigns aimed at the people most likely to book, when they were planning.
Websites
Sites refreshed so the booking journey was quick on a phone.
Design
Menus and campaign artwork designed to match.
Results
- 18% year-on-year increase in revenue across Q4.
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