The hospitality marketing specialists

We’re a London digital marketing agency that specialises in restaurants, hotels and bars. One team runs content, social media, ads, search, websites and email, with one goal: more bookings.

Get a free audit →What we know

30M+Impressions a month across client accounts

4,200+Pieces of content produced

Trusted by Michelin-starred restaurants, hotel groups and independents, from London to Paris.

Founded by Charles Morris and Charlotte Giles, The Wonder Agency is part of The Wonder Group. Hospitality is where we’ve built our expertise, so we know what makes someone choose one restaurant over another, book a hotel for the weekend, or come back for a second visit.

That depth is why our results are measured in bookings and revenue rather than likes. Hospitality is our specialism, not a limit: the same approach works for consumer brands who want the same standard.

What we know that generalists don’t

Covers, not clicks

We measure success the way you do: bookings, covers, room nights and revenue. Likes and reach only matter when they lead somewhere.

The hospitality calendar

Christmas parties are booked in September and Valentine’s in January. We plan campaigns months ahead, around the moments that fill venues.

Booking systems

We track ads, social and email through to the booking wherever your system allows, so you can see what each booking cost.

Hotels beyond rooms

Restaurants, bars, events, weddings and corporate. We market every part of a hotel that earns revenue, not just the rooms.

Groups and multi-site

Several venues and brands, each with its own voice and audience, run from one plan without them blurring together.

Shooting around service

We shoot in working kitchens and full dining rooms, before or around service, without getting in your team’s way.

We built our own AI search tool.

Wonder Score checks whether ChatGPT, Gemini and Perplexity recommend your venue, and what to change so they do.

Results for our clients

£3.2m → £4.6m

Annual revenue for a restaurant over three years, with Instagram from 3,000 to 20,000+ followers.

+58%

Year-on-year food and beverage revenue for a hotel in three months, with room bookings up 26%.

+95%

Mid-week set lunch bookings at a Michelin-starred restaurant within three months.

+18%

Q4 revenue for a three-restaurant group after a full digital overhaul.

220–250

Brunch covers every Saturday, six weeks after launching a new brunch in a historic City venue with no weekend trade.

48 hours

For the limited relaunch of The Square cookbooks to sell out, with a website and launch campaign by us.

$4,688/kg

The highest average lot price of any coffee auction in the world, for Longboard’s first private auction.

What we believe

People choose places that say something about them.

Where we eat, drink and stay says something about who we are. Good hospitality marketing makes clear what choosing your venue says about your guests, and makes sure your whole team tells the same story.

Attention is an exchange.

People give you their attention and expect something back: something useful, something beautiful or something to look forward to. We make content that earns its place in the feed.

True stories beat spin.

Storytelling is the oldest way people share what matters. We tell the real story of your food, your rooms and your people, because guests can tell the difference.