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Paid advertising

Paid advertising for restaurants, hotels and bars

Meta and Google ads built to bring in bookings, judged on covers and revenue rather than clicks, with tracking that shows which ads filled which tables.

Organic reach alone rarely fills a quiet Tuesday.

Paid ads let you put a specific offer in front of the right people nearby, at the right moment, and switch it off when you’re full: a set lunch, a new menu, the private dining room, a weekend room rate.

The difference is in the targeting, the creative and the tracking. We set up conversion tracking with your booking system wherever it allows, so you can see what each booking costs, not just how many people clicked.

Paid for covers, not impressions.

What’s included

01

Meta ads

Instagram and Facebook campaigns for bookings, events and offers.

02

Google Ads

Search and local campaigns for people already looking for somewhere to go.

03

Targeting and retargeting

Reaching the right people nearby, and bringing back those who looked but didn’t book.

04

Ad creative

Images and video made for paid, tested in variations to find what works.

05

Conversion tracking

Tracking set up with your booking system wherever possible, so you see cost per booking.

06

Paid partnerships

Boosting the best creator posts from our influencer campaigns as ads.

In pictures

Smash burger
Burgers and steak
Tomahawk spread
Tomahawk spread
Steak, butter-basted
Tagliolini
Sunday roast
Sunday roast

How it works

Step 1

Set goals

What we need to fill, and how we’ll measure it.

Step 2

Build

Campaigns, audiences and creative.

Step 3

Test

Cut what doesn’t work, push what does.

Step 4

Report

Bookings, revenue and cost per booking.

Results

+95%

Mid-week set lunch bookings at a Michelin-starred restaurant within three months. A three-week paid push was part of it, alongside a repositioned offer and a rebuilt booking journey. See more results

Questions

It depends on what you want to fill and where you are. We recommend a starting budget after the free audit. Ad spend is paid to Meta or Google and is separate from our fee.

Ads can bring bookings within days. Expect the first two to three weeks to be spent learning which audiences and creative perform best.

With most booking systems, yes. We set up tracking so you can see cost per booking rather than just clicks.

Yes, as a service of its own: influencer marketing. We often boost the best creator posts as ads, so the two work well together.

Works well with

Specialist pages

Get your free audit

Tell us about your venue and we’ll show you what’s working, what isn’t, and what we’d do first. No charge and no obligation.