The Wonder Agency
Fine dining and fitness aren’t obvious partners, but Men’s Health has just featured Tom Aikens as the exception. The Michelin-starred chef behind Muse in Belgravia trains five days a week around the long hours of the kitchen: an hour of stretching each morning, then a session in the gym in the afternoon, with two of the five given to mobility, one to cardio and two to strength.
The piece looks at why posture matters so much to a chef after thirty years at the bench, and sets out the two strength workouts he follows.
It is the kind of coverage that does a job for the restaurant as well as the chef. People book Muse because of Tom, and a profile in a magazine with nothing to do with food puts him in front of readers who would never see a restaurant review.
